Bachelor of Business administration is a three year full time programme of the Guru Gobind Singh Indraprastha University to groom globally competitive high quality professionals through intensive training and to sharpen skills in business administration with the aid of upgraded curriculum. It aims at developing students’ managerial skills, intellectual abilities, overall personality and inculcating good values through an appropriate blend of value education, co-curricular activities, personality development and stress management workshops. After graduation, the student can opt for higher education like MBA, and all other professional courses in management or go for employment in various fields. There is lot of scope for self-employment too specially in small-scale sectors.
Bachelor of Business administration is one of the most popular courses of GGSIP University, which provides an overview of business management in a nutshell. Though it does not offer specialization but has a vast scope. It helps to lay down a good foundation for MBA, provide students an insight into career openings and enlighten them about alternative options. A Business administration graduate can opt for a good managerial position in any of the business organizations. It can be a manufacturing company, FMCG industry, export or trading houses, NGO’s, PSU’s or any other multinational corporations.
The BBA (General) Programme aims at developing student’s inherent traits and make them aware of the latest trends in the market so that they become globally competitive and above all be good citizens. The specific objectives of the programme are:-
  • To provide budding managers with the high quality and globally competitive skills.
  • To produce highly competitive managers for corporate requirements.
  • To provide a wide variety of professional development programme in order to groom students for future.
  • To provide academic advising and placement to make the students capable of career advancement.
  • To make them gain practical knowledge in all the fields to make them efficient and effective managers.
  • Exposure beyond booksSpecial emphasis is laid on the practical training of students by organizing industrial visits, seminars, and guest lectures by corporate bigwigs.
  • Grooming Personal Skills Special personality grooming exercises such as extempore, debates, group discussions, role playing exercises are introduced to students, which are pre-requisite to put up the best performance.
  • Personal mentoring by gurus The distinguish faculty members provided individual attention to the students to identify their weak areas and guide them to overcome them.
Practical aspects like Training and Development and preparation of Project Reports are the essential requirements of every management student irrespective of the specialization they opt for. Our BBA – IV Semester students undergo summer training in various organizations from banking and insurance sectors. The main objective of summer training is to provide the students proper industry exposure in various disciplines of management in accordance with the interest of the students.
They take this assignment during the summer vacation after IVth semester in the months of June and July of every academic year and the summer training report is evaluated in the Vth semester. Apart from summer training report, students are required to work on two project reports, namely Minor Project Report & finally another Project Report, which would be evaluated in the IIIrd and VIth semesters respectively.
Code Subject Code Subject
101  Principal of Management 102  Business Organization
103  Business Economics-I 104  Business Economics-II
105  Business Mathematics 106 Quantitative Techniques and Operation Research in Management
107  Introduction to IT 108  Data Base Management
109  Financial Accounting 110  Cost Accounting
111 Personality Development & Communication Skills - I 112 Personality Development & Communication Skills - II
113  IT Lab 114  DBMS Lab
Code Subject Code Subject
201  Organizational Behaviour 202 Human Resource Management
203  Indian Economy 204 Business Environment
205  Marketing Management 206 Marketing Research
207 Management Accounting 208 Computer Applications
209 Personality Development & Communication Skills – II 210  Business Laws
    212 Taxation Laws
    214  Computer Application Lab
Code Subject Code Subject
301 Values & Ethics in Business 302 Business Policy & Strategy
303 Sales Management 304 Project Planning & Evaluation
305 Production & Operations Management 306  Entrepreneurship Development
307 Management Information System 308 International Business Management
309 Financial Management 310 Project Report and Viva-Voce
311 Summer Training Report & Viva Voce 312 Environmental Science
313 Computer Applications Project    
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