Bachelor of Business administration is a three year full time programme of the Guru Gobind Singh Indraprastha University to groom globally competitive high quality professionals through intensive training and to sharpen skills in business administration with the aid of upgraded curriculum. It aims at developing students’ managerial skills, intellectual abilities, overall personality and inculcating good values through an appropriate blend of value education, co-curricular activities, personality development and stress management workshops. After graduation, the student can opt for higher education like MBA, and all other professional courses in management or go for employment in various fields. There is lot of scope for self-employment too specially in small-scale sectors.
Bachelor of Business administration is one of the most popular courses of GGSIP University, which provides an overview of business management in a nutshell. Though it does not offer specialization but has a vast scope. It helps to lay down a good foundation for MBA, provide students an insight into career openings and enlighten them about alternative options. A Business administration graduate can opt for a good managerial position in any of the business organizations. It can be a manufacturing company, FMCG industry, export or trading houses, NGO’s, PSU’s or any other multinational corporations.
The BBA (General) Programme aims at developing student’s inherent traits and make them aware of the latest trends in the market so that they become globally competitive and above all be good citizens. The specific objectives of the programme are:-
Exposure beyond books Special emphasis is laid on the practical training of students by organizing industrial visits, seminars, and guest lectures by corporate bigwigs.
Grooming Personal Skills Special personality grooming exercises such as extempore, debates, group discussions, role playing exercises are introduced to students, which are pre-requisite to put up the best performance.
Personal mentoring by gurus The distinguish faculty members provided individual attention to the students to identify their weak areas and guide them to overcome them.
Practical aspects like Training and Development and preparation of Project Reports are the essential requirements of every management student irrespective of the specialization they opt for. Our BBA – IV Semester students undergo summer training in various organizations from banking and insurance sectors. The main objective of summer training is to provide the students proper industry exposure in various disciplines of management in accordance with the interest of the students.
They take this assignment during the summer vacation after IVth semester in the months of June and July of every academic year and the summer training report is evaluated in the Vth semester. Apart from summer training report, students are required to work on two project reports, namely Minor Project Report & finally another Project Report, which would be evaluated in the IIIrd and VIth semesters respectively.
|SEMESTER 1||SEMESTER 2|
|101||Principal of Management||102||Business Organization|
|103||Business Economics-I||104||Business Economics-II|
|105||Business Mathematics||106||Quantitative Techniques and Operation Research in Management|
|107||Introduction to IT||108||Data Base Management System|
|109||Financial Accounting||110||Cost Accounting|
|111||Personality Development & Communication Skills - I||112||Personality Development & Communication Skills - II|
|113||IT Lab||114||DBMS Lab|
|SEMESTER 3||SEMESTER 4|
|201||Organizational Behaviour||202||Human Resource Management|
|203||Indian Economy||204||Business Environment|
|205||Marketing Management||206||Marketing Research|
|207||Management Accounting||208||Computer Application|
|209||Personality Development & Communication Skills – III (Minor Project Report)||210||Business Laws|
|214||Computer Application Lab|
|SEMESTER 5||SEMESTER 6|
|301||Values & Ethics in Business||302||Business Policy & Strategy|
|303||Sales Management||304||Project Planning & Evaluation|
|305||Production & Operations Management||306||Entrepreneurship Development|
|307||Management Information System||308||International Business Management|
|309||Financial Management||310||Project Report and Viva-Voce|
|311||Summer Training Report & Viva Voce||312||Environmental Science|
|313||Computer Applications Project|
Note : At the end of the Fourth Semester all the students shall have to undergo Summer Training for Eight weeks.
|S. No.||Name of the Faculty||Academic/Professional Qualification (Graduation onwards)||Date of Joining||Experience (As on Feb 2018)||Designation|
|1.||Dr.(Prof.) O. P. Yadav||B.Sc., MBA, M.Phil., Ph.D.||01/08/2018||15.5 Years||Director|
|2.||Dr. Ajay Sharma||B.Com., 'O' Level, PGDCA, MCA, M.Phil., Ph.D.||01/08/2006||14 Years||Associate Professor|
|3.||Mr. Sunny||MBA||02/01/2017||2 Years||Assistant Professor|
|4.||Ms. Geeta||B.A., MBA(HR)||01/08/2016||2 Years||Assistant Professor|
|5.||Ms. Suman||B.A., M.A. (Eco.), M.Phil., UGC-NET, Ph.D. (Pursuing)||19/08/2013||10 Years||Assistant Professor|
|6.||Ms. Himani Wadhwa||BBA, MBA||18/07/2016||4 Years||Assistant Professor|
|7.||Ms. Tanvi Kapoor||B.Com., M.Com.||03/01/2018||1 Year||Assistant Professor|
|8.||Ms. Neha Rani||B.Com., M.Com., MBA(Finance & HR), UGC- NET (Management) & JRF & NET (Commerce)||17/07/2017||1 Year||Assistant Professor|
|9.||Ms. Anu Jain||B.Com., MBA(Finance), UGC- NET(Mgt.)||23/07/2018||2 Years||Assistant Professor|
|10.||Ms. Muskan Sethi||B.Com., M.A.||01/08/2018||Fresher||Assistant Professor|
|11.||Ms. Shikha||B.Com., MBA (HR), B.Ed.(Pursuing)||01/08/2018||Fresher||Assistant Professor|
|12.||Ms. Deepa Gupta||B.Sc., MCA, B.Ed.||09/07/2018||5 Years||Assistant Professor|
|13.||Ms. Sanjana||B.Com., MBA||01/08/2018||1 Year||Assistant Professor|