It aims at developing students’ managerial skills, intellectual abilities, overall personality and inculcating good values through an appropriate blend of value education, co-curricular activities, personality development and stress management workshops. After graduation, the student can opt for higher education like MBA and all other professional courses in Management or can go for employment in various fields. There is a lot of scope for self-employment too especially in small-scale sectors.

The BBA (General) Programme aims at developing student’s inherent traits and makes them aware of the latest trends in the market so that they become globally competitive and above all good citizens. The specific objectives of the programme are:-

• To provide budding managers with the high quality and globally competitive skills.
• To produce highly competitive managers for corporate requirements.
• To provide a wide variety of professional development programmes in order to groom students for future.
• To provide academic advising and placement to make the students capable of career advancement.
• To make them gain practical knowledge in all the fields in order to make them efficient and effective managers.

Exposure beyond books Special emphasis is laid on the practical training of students by organizing industrial visits, seminars and guest lectures by corporate bigwigs.

Grooming Personal Skills Special personality grooming exercises such as extempore, debates, group discussions and role playing exercises are introduced to students, which are pre-requisite to put up the best performance.

Personal mentoring by gurus The distinguished faculty members provide individual attention to the students to identify their weak areas and guide them to overcome them.

Skill Development Short Development Courses: College offers short term courses like Tally, Advance Excel, Digital Marketing which help students to get better placement.

BBA graduates are trained in a variety of skills and hence can take up career opportunities in a number of areas in the private as well as government sector. Given below are some common areas of employment after BBA.

• Banks, Financial Services and Insurance (BFSI) Sector: BFSI is one of the major recruiters for BBA graduates. The finance, accounting and economic skills learned during the course are in high requirement in this sector.
• Sales & Marketing: Marketing is another popular area of recruitment for BBA graduates. Private organizations and startups often hire BBA freshers for entry-level positions. While these positions don't offer the most alluring of salary packages, they do provide excellent learning opportunities and experience.
• Finance and Accounting: Finance and Accounting departments is another area where BBA graduates shine. There are several key areas in this sector in which a BBA graduate can look for career options.
• Human Resource Management: HR departments are a must in all major organizations and businesses. HR Management is taught as part of the BBA course curriculum and businesses prefer BBA graduates for this department.
• Tourism Management: Candidates who have an interest in travelling can look for a career in this sector after completing BBA.
• Supply Chain Management: SCM is a popular choice for management graduates. It is a field mostly relevant to industries and production houses.
• Business Consultancy: While the role of a Business Consultant is mostly offered to experienced professionals or MBA degree-holders, BBA graduates can be hired at entry-level trainee or internship roles. The experience earned here can pave the way for high-paying career opportunities in the future.
• Investment Banking: Investment Banking is another field which a BBA graduate can choose to start their career. It is a challenging field but higher-studies will be required to grow in this field.
• E-Commerce: The influence and the share of e-commerce are steadily increasing as is the number of transactions made on e-commerce platforms. Many service-aggregators today are also combining the brick-and-mortar marketplace with online platforms in what is called a hyperlocal delivery system. BBA graduates can also look to start a career in these companies.
• Information Technology (IT): IT Management is another popular area of employment for BBA graduates.

Aviation, Media, Manufacturing, Digital Marketing, Advertising etc. are some other sectors which can be considered after completing a BBA course. It can be clearly observed the versatile nature of the BBA course from the sheer scope of career opportunities that the course opens up for its graduates.

Given below are some of the most popular job profiles offered to BBA graduates in India.

• Marketing Executive
• Business Development Executive
• Sales Executive
• Human Resource Manager
• Market Research Analyst
• Digital Marketer
• Accountant
• Management Trainee etc.

Many students also prefer to go for higher studies after completing the BBA course. Since BBA is a well-recognized 3-year bachelor's degree course, it allows candidates to look for higher study options in multiple fields. Here are some of the popular courses to consider after completing BBA.

• Master of Business Administration (MBA): An MBA degree is one of the best options after completing BBA. A BBA graduate may go for an MBA for the following reasons:
• Master of Management Studies (MMS): MMS is a course quite similar to MBA and offers similar benefits.
• Post Graduate Diploma in Management (PGDM): PGDM shares an almost common course curriculum with an MBA degree. However, PGDM has more specializations and can be a much more dynamic course than an MBA.
• Bachelor of Law (LLB): Pursuing LLB is another interesting choice for BBA graduates and many prefer it to gain entry into the field of Corporate Law.
• Bachelor of Education (BEd): Management graduates who wish to take up academic roles have to go for a BEd degree. After that, they become eligible to join educational institutes as per their qualifications and interests.
• Chartered Accountant: BBA graduates gain plenty of theoretical knowledge in the fields of economics and accounts, which makes them good candidates for a Chartered Accountant (CA) course.